Mijksenaar

RAI Live!

Client: RAI Exhibition and Convention Centre
Period: ongoing
Awards: DSE Apex Gold Award 2010 (Public Spaces)

RAI Live! is the dynamic, interactive narrowcasting medium of Amsterdam RAI. It provides visitors with dynamic, customised information on the screens in all the RAI’s exhibition halls and meeting rooms.

700 digital screens throughout the RAI’s entire exhibition and convention complex can transmit targeted messages at any desired time and on any desired screen. What is unique about RAI Live! is its ability to combine messages that are of differing content and have differing communication functions; signposting, general information and commercial content are combined on screen. These messages are shown in a fixed combination on screen. The screens are hung in rows or columns of two or three.
Hung throughout the building are screens on which visitors can clearly find out where they are or what their destination is )for example car parking, toilets or catering facilities).